Triton Digital Intros Ad Platform for Live, On-Demand Broadcasters
Sep 3, 2014 2:24 PM
LOS ANGELES�Triton Digital has debuted its Triton Advertising Platform.
Tap is purpose-built to help audio publishers increase monetization with solutions for both live and on-demand streaming.
Tap is an open platform that provides tools to better forecast available inventory and package it with audience data. Through its ad targeting capabilities, both Tap Live (for traditional broadcasters) and Tap OnDemand (for Internet-based audio publishers) increase the effectiveness of digital audio campaigns. Triton customers already using the platform include Cumulus, CBS Radio, Rdio, and RadioIO.
�Because Tap Live is built specifically for audio, it is very intuitive to use, and the forecasting functionality has really enabled us to maximize our ad buys and target the exact audience that we want to reach,� said Ezra Kucharz, president, CBS Local Digital Media at CBS Radio.
Features include: � Creative Manager�Easily manage audio, video and companion banners�Support custom banner sizes in addition to a broad range of IAB-standard banner sizes�Creative language support for out-of-market or international delivery� Audio Trafficker�Deliver spot- or impression-based ad campaigns�Manage the entire lifecycle of campaigns easily and efficiently�Maintain separation between competing advertisers�Enables third-party tracking of audio and companion banner impressions�Enforce multi-level frequency capping of advertisers, campaigns, and creative�Direct integration with Triton�s a2x, programmatic audio exchange� Forecast & Affidavit Engine� Forecast avails according to audience listening patterns � Filter inventory availability with audience data, player characteristics & geography� Capture impressions served in real-time