Triton Digital Media Releases October 2014 Audience Metrics
Jan 13, 2015 1:12 PM, Doug Irwin, CPBE AMD DRB
SHERMAN OAKS, CALIF.--Triton Digital Media has released its monthly digital audio Top 20 Ranker for October 2014, which is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform. Key findings of the October 2014 Ranker include:
� October 2014 Average Active Sessions (AAS) were 3,832,845 in the Domestic M-F 6A-8P daypart and 3,235,716 in the Domestic M-SU 6A-Midnight daypart.� October 2014 Average Active Sessions (AAS) grew in both the Domestic M-F 6A-8P daypart (25.8%) and the Domestic M-SU 6A-Midnight daypart (30.1%) when compared to October 2013.� Looking at the top 20 markets, Seattle showed the largest listening gain with a 23.0% increase in AAS (M-F 6A-8P) when compared to September 2014, followed by Atlanta, San Francisco, Cleveland, Detroit, San Diego, and Chicago. The gain in Seattle could be attributed to the shooting at Marysville-Pilchuck High School, which occurred October 24th.
Average Active Sessions (AAS) is the average number of listeners (with duration of at least one minute) during the daypart/time period.
Audio was consumed by the following means: