UK Digital Stations Gain Listeners - Radio Magazine

UK Digital Stations Gain Listeners

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UK Digital Stations Gain Listeners

Oct 26, 2012 10:50 AM, By Doug Irwin, CPBE DRB

London - Oct 25, 2012 - According to an article from the BBC, three of its digital stations have attracted record audiences in the past three months, referring to figures released by Rajar.

BBC 6 Music had 1.62 million listeners each week between July and September; an increase of 391,000 on the same period last year. Radio 4 Extra and the Asian Network also saw their audience share rise.

Overall, DAB radio accounted for 20 percent of all listening, up from 18 percent during the same period in 2011.

The Absolute Radio Network saw digital listening reach an all-time high, with an audience of 2.28 million listeners. This is the largest digital audience of any commercial station over the past three months, and an increase of 1 percent on last year's figures. Absolute Radio continues to lead the way in digital listening with 78 percent now on digital, compared to an industry average of 31 percent. However, the network did suffer a fall in overall listenership, dropping 12.4 percent on the quarter.

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