Westwood One Contines vCreative Partnership

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Westwood One Contines vCreative Partnership

Oct 22, 2014 11:19 AM

NEW YORK �Westwood One has signed a multi-year extension with Web-based continuity management system vCreative.

vCreative''s cloud-based terrestrial and digital software enables continuity, traffic, and production departments to work together. vCreative PPO is a Web-based software that provides a more efficient and accurate workflow for creative production and continuity. The software also allows writers, voice talent and producers to work across markets as a creative team.

�Our continued partnership gives us the ability to offer our software to clients with barter and/or cash payment options,� said Jinny Laderer, vCreative''s President.

Westwood One''s audio portfolio includes the NFL, Red Carpet Radio, NASH, Rdio and more.