With Startups And Sizzlers, North Hall Continues To Evolve

This year much of the radio crowd, along with registration, occupies the west end
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LAS VEGAS � The North Hall continues its evolution. This year much of the radio crowd, along with registration, occupies the west end, while Evertz still anchors the main entrance and whiz-bang 4K and 8K video cutting- edge developers have collected at the other end. Various pavilions are scattered throughout the hall. It makes for an exciting and diverse visit.

? We�ve Moved

The NAB Store � with its books, apparel, coffee mugs and other souvenirs and take-home goodies � has decamped from the main artery into the North Hall, where it adjoins the registration area.

? Pavilions-a-Plenty

The North Hall has more than its share of specialty pavilions: the Great Britain Pavilion, French Pavilion and Advanced Advertising Pavilion, along with the Connected Car Experience, presented by Ford and NAB.

The StartUp Loft features � well, what else? � start-up companies looking for attention. Sprockit is also in the North Hall, featuring young companies seeking to break out of their shell and leave the nest.

? The Future

Much of the North Hall action was happening at the Futures Park Powered by Pilot, the VR Pavilion and the gaggle of high-end video companies there. Be it VR, 4K and now 8K, crowds gathered for demonstrations. They could also take in the �8K Living Room in 2017,� along with an 8K TV as the centerpiece.

? The Igloo

Very cool was from Igloo Vision, a round domicile with its interior wall displaying a 360-degree picture � half high-definition television, half virtual reality.

? Speeding Along

TV and radio audio processor developer Orban was at its first NAB Show under new owner DaySequerra; they brought along a nifty car to provide audio demos including its Xponential Loudness algorithm. Radio technologists also can find HD Radio and radio app developer NextRadio in the North Hall.

Copyright NAB 2017

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