World DMB Presents DAB Marketing Seminar

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World DMB Presents DAB Marketing Seminar

Nov 21, 2011 12:18 PM, By Doug Irwin, CPBE DRB

The Hague - Nov 16, 2011 - WorldDMB's marketing seminar The Netherlands and Belgium - Best Practice for the DAB/DAB+ Industry was held Nov. 16, 2011. Executives from the digital radio industry in both countries came together to discuss the latest news affecting their own digital radio industries and that of their immediate neighboring countries.

Hans Bakhuizen, senior policy technology adviser at Netherlands Public Broadcaster NPO stated that NPO is committed to DAB+, and said a tender for up to 20 DAB+ radio stations and up to three DMB-T video channels had been issued that very day.

Tom Visser, project manager for digital radio at the Ministry of Economic Affairs, Agriculture and Innovation for the Netherlands, reinforced the message of the Netherlands support of the DAB family of standards by emphasizing that the Netherlands Ministries were "fully committed" to digital radio, and the political climate was right for digital radio in the Netherlands with public and commercial broadcasters and other relevant parties including the ministries working together around the roll-out of digital radio.

Ronald Haanstra, Founder and CEO, MTVNL, then went on to highlight how to increase revenues via visual radio. "The driver for digital radio is multiple revenue streams and lower costs. Interactivity in digital radio is such an important part of future broadcasting and the DAB family offers more content, new formats, convergence and extra services - and ultimately the consumer is the winner!"

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