WTOP-FM is Top Biller in 2010
Mar 30, 2011 10:00 AM
Washington, DC - Mar 28, 2011 - According to most recent estimates from BIA/Kelsey, WTOP-FM, the all-news station in Washington, DC, was the highest billing station in 2010. BIA/Kelsey estimates that station billed more than $57 million, providing news and information to its local market in a year with significant political and economic news to report. LA CHR station KIIS-FM was second with $54 million. No other station billed more than $50 million in 2010.
Here's BIA/Kelsey's top 10.
Revenue for Station 2010 (x$1,000)CallsFormatMarketMarket RankOwner 57,225WTOP-FMNewsWashington, DC9Bonneville* 54,000KIIS-FMCHRLos Angeles2Clear Channel 49,000WCBS-AMNewsNew York1CBS Radio 46,000KFI-AMNews/ TalkLos Angeles2Clear Channel 44,300WLTW-FMLite ACNew York1Clear Channel 43,000WHTZ-FMCHRNew York1Clear Channel 42,500WBBM-AMNewsChicago3CBS Radio 41,000WINS-AMNewsNew York1CBS Radio 40,500WFAN-AMSports/ TalkNew York1CBS Radio 39,000KROQ-FMAlternativeLos Angeles2CBS Radio
* Bonneville currently plans to sell WTOP to Hubbard Broadcasting.
AMs are doing well. News/talk/sports formats do very well. BIA says the audiences attracted by this programming are sought by national advertisers, so these stations can generate substantial revenues.
Nine of the ten were in the top ten for 2009. The only new station breaking the top ten was WFAN-AM, which was at number 12 for 2009 and has been in the top ten in previous years. WGN-AM, the news/talk station in Chicago, slipped out of the top ten this year to 11th, only slightly behind number ten, KROQ.
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