Ads people ignore

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Ads people ignore

Aug 1, 2009 12:00 PM, by Erin Shipps, associate editor

Sign Off, Aug 2009

Sample and Hold

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With businesses shifting to a more Web-focused approach, it is interesting to note how advertising is being affected. According to a Harris Interactive survey, 46 percent of adults are ignoring Internet banner ads. However, 91 percent of radio listeners are listening to radio ads. That's a big deal. Businesses in general are going to have to re-think how to approach Web advertising if they want to keep selling the space. My thoughts? Good luck.

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