BIA/Kelsey Social Local Media
Mar 14, 2011 1:00 AM, By Erin Shipps, associate editor
A new advisory service dedicated to covering the growing and dynamic social media ecosystem and the best opportunities for driving revenues with social platforms, Social Local Media (SLM) will spotlight buyers, sellers, platform developers, vendors, practitioners and thought leaders engaged in the use of social media tools and techniques to forward customer relationships. It will focus on helping media companies and social platform suppliers identify the best integration strategies for implementing social across media, marketing and advertising channels in a manner that drives revenues. SLM coverage will center on: new local monetization models for social networks; metrics that measure social initiatives; social media transactions; social media valuations and valuation models; social commerce; Facebook''s continued evolution; social''s role in e-mail, reputation and presence management; next steps for check-inservices; and industry analysis of how various media segments are utiliizing social channels.
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The research firm expects a 5 percent increase over last year with some markets growing as much as 9 percent....