May 6, 2011 1:00 AM, By Erin Shipps, senior associate editor
Ad revenue optimization
Mediascape combines an essential infrastructure and suite of services that is provided on an integrated and open technology platform now easily available to all media organizations. By removing the technology and economic obstacles, Mediascape customers can focus on their brand, market differentiation and execution strategies to capitalize on their share of new advertising spend. The program includes: Platform, including Exchange for connectivity, messaging and integration, Data management, Digital and Mobile; Services, focused on increasing revenues, improving operational efficiencies and reducing costs; Traffic, next-generation traffic service delivered in a Software as a Service model; Economic Model, addressing the financial barriers that have kept media companies from aggressively adopting new high-growth digital strategies.
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