Sample and Hold: Radio Listenership Increases
Jun 1, 2011 1:00 AM, By Erin Shipps, senior associate editor
(March 2010)RADAR 108
rating Persons 12+ 189,55073.7193,14374.43,593 Adults 18+ 172,38574.1175,48774.83,102 Adults 35+ 119,39973.8121,03873.9 1,639 Adults 18-49 102,83476.1104,48377.41,649 Adults 25-54 97,08676.698,49177.61,405
Arbitron released cumulative audience estimates for the 56 RADAR-rated networks. RADAR 108 estimates illustrate network radio's continued strong listener base. Compared to the Arbitron estimates from one year ago, network radio increased its weekly reach among persons aged 12 and older by more than 3.5 million listeners.
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