Sample and Hold: Radio Listenership Increases

Author:
Publish date:

Sample and Hold: Radio Listenership Increases

Jun 1, 2011 1:00 AM, By Erin Shipps, senior associate editor

DemographicRADAR 104
(March 2010)
RADAR 108
(March 2011)
Change
(x 1,000)
Reach
(x1,000)
Reach
rating
Reach
(x1,000)
Reach
rating
Persons 12+ 189,55073.7193,14374.43,593 Adults 18+ 172,38574.1175,48774.83,102 Adults 35+ 119,39973.8121,03873.9 1,639 Adults 18-49 102,83476.1104,48377.41,649 Adults 25-54 97,08676.698,49177.61,405

Arbitron released cumulative audience estimates for the 56 RADAR-rated networks. RADAR 108 estimates illustrate network radio's continued strong listener base. Compared to the Arbitron estimates from one year ago, network radio increased its weekly reach among persons aged 12 and older by more than 3.5 million listeners.

Source: Arbitron

Sample and Hold: Public Radio Listeners' Media Usage

A national Web poll shows an impressive trend in media usage and gadget acquisition....

June 2011

The 2011 NAB Show in review, including the Pick Hits, Editor's Picks, new products and Photo Blog; KTSC gets an upgrade; and Field Reports on the Blue Mikey and IK Multimedia iRig Mic....

Related