WideOrbit WO Analytics
May 7, 2012 1:00 AM, By Erin Shipps, senior associate editor
This turnkey analytics solution for the broadcast industry uses advanced interactive visualization technology, a pre-built scalable data warehouse and sophisticated pre-built valuable dashboards to enable clients to rapidly create, monitor and improve their key performance indicators (KPIs) and significantly improve their bottom line. WO Analytics allows users to quickly and easily track KPIs and reveal hidden revenue opportunities and cost savings. They can analyze the profitability of key programs, do a deep analysis of buying patterns of top advertisers, view the average unit rate spread for high-value programming, analyze pre-empts and makegoods, and most importantly, detect patterns in their data to improve the profitability of their business.
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