Aiir Adds SMS to Station’s Studio Phone Numbers

Listeners can now send texts and phone calls to same number
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NEW YORK � Aiir is offering radio stations the opportunity to eliminate keywords and other extra details listeners have to use to text the station. Instead, with its new SMS service, listeners can text the same number that they use to call the station.

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A complement to Aiir�s Studio Inbox product, this new SMS service enables existing studio phone numbers with SMS, allowing both texts and phone calls to be sent to the same number. Stations can instantly reply to messages received in the Studio Inbox, which takes text messages, tweets and Facebook messages in one place.

Canadian stations are already using the new SMS service, and it is currently available throughout the U.S. and Canada.