Jacobs Media jacapps Mobile Game Apps
Feb 10, 2014 12:01 PM, By Erin Shipps, senior associate editor
These unique games are station branded, and offer multiple opportunities for sponsor messages and engagement. A new game will be released quarterly, enabling stations to plan ahead for promotion and sales. Last fall, jacapps produced a game app for Greater Media's WCSX/Detroit to coincide with deer hunting season. The app was downloaded more than 50,000 times in less than five weeks and, with a sponsor who hadn't advertised on radio before on board, posted a 3x ROI. Marketed as four-game packages and targeting key demographics and formats, station sales staffs will be provided a predictable schedule for optimal marketing. The games are often seasonal in nature and certain packages, like the sports and casino games, offer excellent opportunities for unique sponsorship tie-ins that are independent of CPP and CPM constraints.
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