Live365 Partners With Blubrry to Address Podcast Problems

Service pushes podcasts to streaming platforms beyond iTunes
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FOSTER CITY, Calif.� Internet broadcasting platform Live365 has joined with podcast hosting service Blubrry to address �podcasting pain points,� according to a release.

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They will offer Podcast2Radio, a service which is intended to help podcasters discover new audiences via streaming to digital distribution networks and devices. To sign up for a Podcast2Radio stream Blubrry users will be directed to Blubrry.fm for activation.

Podcast2Radio creates a curated, controllable stream for podcasters, which they then push to streaming platforms such as Roku, Sonos, AppleTV and AHA Radio as well as other Android and iOS mobile, in-home and in-office digital devices. More distribution partners are planned for the future.

The companies say this service enables podcasters to access a potential audience of over 65 million users.

�We don�t expect streaming to replace the on-demand experience of podcasting, but a lean back stream can offer podcasters exposure to new audiences, reliable daily analytics for advertisers/sponsors, and an opportunity for podcast networks to create curated content for marketing purposes,� said Senior Content Strategist for Live365Rae Palermo.

Podcast2Radio also offers daily audience analytics, mobile compatible HTML5 players and advertising revenue opportunities, according to the announcement.

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