Marketron, Synchronicity Form Partnership

Five-year deal will provide live log of radio advertising
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HAILEY, IDAHO�Marketron, which specializes in revenue management and audience engagement technology for its 7,000 members, and Synchronicity, a cloud-based automation platform, have announced an exclusive five-year integration deal.

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Synchronicity will enable Marketron members to record the upload, distribution and cart numbering of radio programming and advertising in real-time.

Members will now be able to live log, as well as be provided with a single access point to insert an ad and monitor its performance in real-time.

The new partnership was announced Oct. 1.