CINCINNATI � NuVoodoo Media Services has added Snapchat Ads to its suite of digital marketing solutions for broadcast media clients.
NuVoodoo and Snapchat collaborated to develop tools specifically for radio and television media campaigns, enabling stations to reach their targets through Snapchat Ads.
�They fast-tracked specific capabilities for us that were on their development roadmap for months from now � such as zip code targeting � and sometimes within hours of our conversations with them,� said said NuVoodoo Media Services Vice President of Product & Business Development PJ Kling. �
Nuvoodoo also recently released its latest Ratings Prospect Study, �which showed daily use of Snapchat among likely Nielsen respondents up a robust 28% since January,� according to the announcement. And that number �was even stronger among those under the age of 35.�
�While Facebook and YouTube remain the juggernaut social platforms, the next tier of Snapchat, Instagram and Twitter have grown significantly since our January study. While the numbers below reflect daily use among 14 to 54s likely to say �yes� to Nielsen, for specific formats and narrow demographics, the penetration levels are nearly ubiquitous,� said NuVoodoo Media Services Executive Vice President of Research Leigh Jacobs. �