ANNAPOLIS, Md.�There�s a new source for radio ratings available from Research Director, Inc., the new Format Tracker report.
Format Tracker�s goal is to provide a 360-degree view of what�s happening in a specific market. The report provides a customized selection of 118 different gender/ethnic/age groups to provide stations with specific information and is displayed in a graphical layout. Areas of interest that the reports can highlight, per Research Director, include changes to format, market listening levels, and changes in Nielsen samples.
An example of a Format Tracker report can be found here.�