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Dec 1, 2004 12:00 PM, By Kari Taylor, associate editor

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Do you remember?

The Auditronics Destiny 2000 layed claim in 1994 to be the first on-air control board that allowed a station to go from total automation to fully live with the flick of a switch. The console doubled as a production board when the system was in auto mode and could control CD jukeboxes. When in assist mode, touchscreen capability accessed a main screen, music library and spot library for quick and easy additions, deletions or rescheduling. A fast track feature offered instant access to thousands of announcements, sound effects, jingles, IDs and promos.

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That was then

In 1923, there were about a half-million radio sets in use. This number grew to more than one and a quarter million in 1924, with the public spending about $139 million for new receivers that year.

With this remarkable growth in just a few years, Congress became concerned about possible future monopolization by private interests at the expense of the public interest. So, in 1924 Congress passed a bill that asserted the government's authority to regulate radio. This bill, which presaged the Radio Act of 1927 that began regulating broadcasting, stated that the �aether,� or airwaves, belonged to the people.

Source: The Broadcasting Century and Beyond, fourth edition.

Sample and Hold

Radio listeners shop online more than TV viewers. Thos with heavy exposure to radio (180+ minutes per average day): 68.4 percent made purchases online during the previous year

With heavy exposure to TV (300 minutes per average day): 64.7 percent made purchases online the past year

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Source:
www.themediaaudit.com, 10/04.

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