BAYSIDE, Calif.�StreamGuys has announced that it is integrating its SGplay, a HTML5 multimedia player, with Nielsen to enhance online audience measurement for radio broadcasters. As a certified �Nielsen SDK-enabled player,� the SGplayer will send end-user events to Nielsen for insights into listener demographics.
SGplayer delivers client-side analytics for a unique perspective on the user experience. Integrating with Nielsen�s SDK allows users who subscribe to Nielsen to unify analytics across multiple vendors and platforms.
The SGplayer is a cloud-based HTML5 player with rollback Flash capability that delivers rich metadata, dynamic ad insertion, and multiple streams over a single SaaS platform. The system is compatible across all consumer devices.
Cox Media Group has already implemented the Nielsen SDK service in SGplayer.
StreamGuys is a provider of live and on-demand streaming, podcasting delivery and SaaS toolsets.