StreamGuys and Nielsen Combine for Enhanced Audience Measurements

StreamGuys HTML5 multimedia player, SGplayer, now integrates with Nielsen
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BAYSIDE, Calif.�StreamGuys has announced that it is integrating its SGplay, a HTML5 multimedia player, with Nielsen to enhance online audience measurement for radio broadcasters. As a certified �Nielsen SDK-enabled player,� the SGplayer will send end-user events to Nielsen for insights into listener demographics.

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SGplayer delivers client-side analytics for a unique perspective on the user experience. Integrating with Nielsen�s SDK allows users who subscribe to Nielsen to unify analytics across multiple vendors and platforms.

The SGplayer is a cloud-based HTML5 player with rollback Flash capability that delivers rich metadata, dynamic ad insertion, and multiple streams over a single SaaS platform. The system is compatible across all consumer devices.

Cox Media Group has already implemented the Nielsen SDK service in SGplayer.

StreamGuys is a provider of live and on-demand streaming, podcasting delivery and SaaS toolsets.