BAYSIDE, Calif.�StreamGuys and Cox Media Group have teamed up on a turnkey SaaS streaming platform that is designed to support live and on demand streaming, targeted ad delivery, and audience metrics. The new system is currently live across Cox Media Group�s 60 radio stations.
The system is based around StreamGuys� cloud-based content management and delivery network. It also integrates StreamGuys SG suite products and services into the network to enrich streaming player data, accelerate podcast creation, enhance royalty reporting, and monetize streaming initiatives.
With StreamGuys� open architecture, the system delivers across all web and mobile platforms. It also features the SGPlayer multimedia player to deliver information like song/artist data, album art, recently played tracks and social media links; it is also a Nielsen SDK player to deliver client-side analytics. Additional features of this new partnership include Cox using StreamGuys� SGrecast software to manage on-demand podcasts; help with local and national online ad campaigns; and a business software package that includes SGreports and SGalerts.