TargetSpot Teams With Nielsen

Working with Nielsen allows TargetSpot to create audience segments reaching listeners on their preferred devices
Author:
Publish date:

NEW YORK � TargetSpot, a digital audio advertising platform, is going with Nielsen�s PRIZM consumer segmentation technology to apply data targeting across its entire platform. Working with Nielsen allows TargetSpot to create audience segments reaching listeners on their preferred devices.

�As listening extends beyond typical Web and mobile browsers, our relationship with Nielsen helps extend our capabilities to segment audiences wherever and however they�re listening,� said David Kert, COO of TargetSpot. �By mapping consumer and psychographic data to the household level, PRIZM allows us to create interest based campaigns at a scale which was previously not possible.�

Related