Triton Digital Intros a2x

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Triton Digital Intros a2x

Jan 24, 2013 10:40 AM, By Doug Irwin, CPBE DRB

Los Angeles - Jan 17, 2013 - Triton Digital introduced a2x, an audience-based programmatic buying solution for online and mobile streaming audio ads. The a2x provides a system for managing, buying and selling third-party advertising campaigns. In addition, a2x facilitates the execution of digital advertising trades between third parties, providing an information database featuring lists of advertising bid and offer values. The automated, exchange-driven method of buying and selling ad impressions facilitates increased efficiency.

To deliver the targeted ads, the a2x integrates consumer data from partner eXelate, which provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions.

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