Westwood One Partners With Veritone Media on Platform

Will allow affiliates the ability to make voiced reads for advertisers, in-program interviews, commercial audio, and native brand mentions searchable
Author:
Publish date:

NEWPORT BEACH, Calif. � Westwood One has launched a cloud-based audio platform in partnership with Veritone Media. The platform captures and tags content so a user, such as an advertiser, can go back and search for live-read endorsements, brand mentions and ads.�

Image placeholder title

�The platform was specifically architected to fully empower the entire organization with near real-time intelligence, from sales and programming to administration,� said Ryan Steelberg in an announcement, president of Veritone Media.

Westwood One Chief Operating Officer Charles Steinhauer was quoted saying the partnership will allow Westwood One�s affiliates the ability to make voiced reads for advertisers, in-program interviews, commercial audio, and native brand mentions searchable.

The product, referred to as �Veritone...powered by Westwood One,� works as a dashboard linked to a station�s programming. The platform converts the captured audio to text and provides audience metrics, as well. According to the product announcement, the platform can extend its abilities to social media.�

Radio World�

Related