INDIANAPOLIS� The latest release of WideOrbit�s WO Automation for Radio solution has integrated TagStation, a wholly owned subsidiary of Emmis Communications Corporation that is the backend of the NextRadio app.�
This integration provides broadcasters running WO Automation for Radio with a simplified technical experience for enhancing advertising campaigns, as well as offers interactive programming and generates listener/market metrics and analytics. It also eliminates the need for middleware.
Users of the combined solution will be able to deliver album artwork, station schedule content and other interactive elements directly to the NextRadio app via TagStation. Over 3,200 radio stations run their stations with WideOrbit's WO Automation for Radio platform. �
�Integrating NextRadio with WideOrbit�s comprehensive media management platform makes it simple for any station to create and deliver enhanced content to listeners,� said NextRadio President Paul Brenner.� �It�s important to make it as easy as possible for stations to create enhanced mobile-ready content without being concerned about satisfying system requirements.�