� Online radio station covering Austin-based South By Southwest (SXSW), one of the world''s leading music and media events, looks to Audio-Technica products to capture in-the-field interviews and live in-studio performances �STOW, OH, March 4, 2014 � Audio-Technica, a leading innovator in transducer technology for over 50 years, is proud to have its microphones and headphones used by SXSWfm, the dedicated online radio portal of the South By Southwest (SXSW) festival, which takes place each year in Austin, Texas. This year''s festival, which will be held March 7-16, will encompass film, media, technology, and of course music, with over 1700 showcasing artists playing live. The channel is now live at www.sxswfm.com and currently features artists that have showcased during the SXSW''s 27-year history and all other aspects of the festival.�The goal of the channel is to reflect the wide spectrum of sounds you can hear when you attend the SXSW Music Festival,� stated Kevin Connor, SXSWfm Programming Manager. �It's all kinds of music from all over the world. As the SXSW 2014 season progresses, we will be introducing you to the artists who will be joining us in Austin in March for five nights of showcases on more than 100 stages.�Currently, the station''s DJ''s and content creators have been using the AT2020USB+ Cardioid Condenser USB Microphones, ATH-M50 Professional Studio Monitor Headphones and AT8035 Shotgun Microphones. �We've had a great experience with the Audio Technica gear we've been using here at SXSWfm,� notes Connor. �The ATH-M50 headphones are dependable, accurate and comfortable over the course of a long day of listening to SXSW artists and producing our station elements. The AT8035 is not only a great shotgun mic in the field for interviews, but it has also become our go-to mic in our confined voiceover space.�For more information, please visit www.audio-technica.com.