L'Équipe 24/24 to Showcase NETIA-Based Digital Media Workflow at TVBEurope IT Broadcast Workflow Conference

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CLARET, France — Nov. 13, 2009 — NETIA today announced that L'Équipe 24/24, a leading French sports news media company, will be showcasing its NETIA-based archiving and workflow management system at TVBEurope's IT Broadcast Workflow conference, Dec. 1 in London. Speaking at the one-day event, Sebastien Valere, operations and marketing director at L'Équipe 24/24, will discuss his company's successful implementation of NETIA software to streamline the use of audio and video across radio, TV, Web, and other new media platforms."Today's multimedia organizations must be equipped to repurpose and distribute file-based assets across any current or new platform. The flexibility and high interoperability of the NETIA Manreo™ media asset management (MAM) platform were key to our establishing an archiving and repurposing workflow tailored to such operations," said Valere. "I look forward to the inaugural IT Broadcast Workflow conference and to sharing our experiences in setting up a straightforward, efficient digital workflow."L'Équipe 24/24 manages new media for the L'Équipe TV sports news channel, the company's Web site, L'Équipe.fr, and the RTL-L'Équipe digital radio station. As a whole, the company has a collection of more than 10,000 videotapes, as well as still images and newspaper and magazine articles that document a variety of sporting events dating back to 1920. The company has deployed NETIA's Manreo Hypercast Warehouse MAM platform and the new NETIA Workflow Engine automation system, along with a Quantel editing platform and the powerful Sinequa search engine, to enable a seamless exchange of media between the edit platform and archive system. The resulting system allows archivists to enrich ingested material with metadata, and provides journalists with an intuitive and consistent interface for image, text, and video searches.Hypercast Warehouse interfaces with acquisition, production, automation, and storage applications to manage audio, video, and images in all file formats (MXF, XDCAM, MPEG-2, MPEG-4, WMV, etc.). The NETIA Workflow Engine automates all of the powerful archiving features found within Hypercast Warehouse, in turn streamlining the overall workflow, saving time, and preventing human error. Direct access to media from the desktop adds further convenience and efficiency to this workflow."The TVBEurope conference is slated to showcase some of the most exciting and innovative digital workflows being implemented," said Christine Jecko, sales vice president at NETIA. "L'Équipe 24/24 offers a valuable case study for media organizations seeking better ways to leverage file-based workflows for more effective distribution and monetization of their media assets." Scheduled for Dec. 1 at the Royal College of Physicians, the IT Broadcast Workflow conference is a new and unique TVBEurope event that will explain how media organizations can remove cost from the mechanics of producing and delivering television. The conference will consist entirely of end-user broadcasting case studies from around Europe, with presentations on real-world digital workflow installations.More information about NETIA and its products is available at www.netia.com. # # #About NETIA NETIA, a GlobeCast company, is a leading provider of software solutions for managing and broadcasting television and radio content, and is a major player in the digital broadcast arena. The company's three product ranges, Radio-Assist™ (audio), Manreo™ (video), and OpenNet (audio and video), allow content holders to manage all of their processes from ingest to multi-platform broadcasting over terrestrial channels, the Internet, mobile devices, and other channels. NETIA's products are found in more than 40 countries worldwide, with 10,000-plus users in more than 200 installations including: The Associated Press, Minnesota Public Radio, WNEM (Meredith Group), and WOUB in the United States; ABC and SBS in Australia; BBC Monitoring and BSkyB in the United Kingdom; Italy's RAI and Radio Vaticana; HRT in Croatia; RTM Malaysia; VOV in Vietnam; Mediacorp in Singapore; RTBF in Belgium; MOI in South Africa; Kiss FM in Korea; and RFI, Radio France, TF1, Canal+, and France Televisions in France. The company has its headquarters in Claret, France, with offices in the United States, Paris, Rome, and Sydney, in addition to a global network of professional distribution partners. www.netia.com ENDS