� The ultimate studio condenser vocal microphone, the AT5040 represents a milestone in design, build quality, and the depth, presence and purity of its sound quality �Audio-Technica, a leading innovator in transducer technology for over 50 years, is showing its AT5040 Cardioid Condenser Microphone, the inaugural model from its flagship 50 Series of elite studio microphones. Leading journalists and engineers have been raving about the AT5040 since its recent introduction.In his review for the June issue of Mix magazine, Barry Rudolph, an L.A.-based recording engineer and audio expert, stated, �The AT5040 offers the elegance and natural sound of a well-designed large-diaphragm condenser microphone with the precision, wide frequency response and high SPL handling of a small-diaphragm microphone. The AT5040 is like super high-definition video�it captures everything in truthful resolution.�In an August feature for Pro Audio Review, which recently nominated the AT5040 for a PAR Excellence award in the category of Large Diaphragm Condensers (LDCs, non-handheld), PAR Technical Editor and Nashville engineer Lynn Fuston stated that the �AT5040 is a well-built, respectable mic with a proud heritage and lots of unique design features � All together, this is the best microphone package A-T has ever made � The fit and finish of the AT5040 are superb.�Additionally, Alan Branch, a freelance engineer/producer, wrote for the August issue of Audio Media, ��Audio-Technica has taken a fresh approach to how a mic can truly capture sound � resulting in what might just be the best vocal mic every produced!�About the AT5040:A-T''s ultimate studio vocal microphone, the hand-built AT5040 side-address condenser offers remarkably musical high-fidelity performance, with profound realism and depth, presence and purity of sound. Featuring a proprietary breakthrough element design, the AT5040 employs four ultra-thin (2 micron) rectangular diaphragms that function together providing combined surface area unachievable in a standard round diaphragm. Designed as a first-choice vocal microphone with smooth top end and controlled sibilance, the AT5040''s large-diaphragm characteristics and fast transient response also make it ideal for recording acoustic instruments such as piano, guitar, strings, and saxophone.The AT5040 Cardioid Condenser Microphone, the first model in Audio-Technica''s flagship 50 Series of elite studio microphones, is now available with a U.S. MSRP of $2,999.00. For more information, please visit www.audio-technica.com.