ZURICH/MINNEAPOLIS, April 9, 2015� The Portland Trail Blazers enjoy a passionate following among NBA fans, whether in the stands of their home court at Moda Center, or listening to live radio streams over the air or online. Recently, the franchise turned to LineQ, the chief distributor of Barix products in the United States, to improve the fan experience.�The solution employs three Barix Instreamer IP audio devices to encode live game feeds into files for streaming over the Internet and to mobile devices. The streams additionally incorporate live closed-captioning for hearing-impaired fans.
Because they own rights to their broadcasts, the Trail Blazers can create an entire program at Moda Center for distribution to their network of 30 radio affiliates throughout Oregon. The program not only includes broadcasts of all the games�both home and road�but also all commercial content, announcements, and pre- and post-game shows.�
The Instreamers replaced the traditional legacy gear to encode and deliver the program stream, as well as the dial-up phone service the team had been using for captioning. Using the Barix architecture, the radio broadcast signals are encoded in the arena and distributed in several ways.�The system delivers the game audio to mobile devices inside the arena over a WiFi network, and to fans via the Trail Blazers Mobile App within 75 miles of the venue.
The Blazers recently redesigned their mobile app, accessible via smartphones and tablets, and added free WiFi connectivity to the Internet within their 20,000-seat arena to enhance the in-game experience. LineQ�s solution also played a vital role in the mobile app scenario, with the Barix feeds giving fans access to a live radio stream of the audio within 75 miles of the Moda Center. Janes says he appreciates how Instreamer can flexibly deliver good program quality at a lower bitrate.
�This is important when you're moving audio content across handheld devices through a mobile app," Mike Janes, Trail Blazers Vice President of Engineering and Technology. �The more data we would use, the higher the cost would be for our customers.�We keep our bitrates intentionally low so our customers will be happy, and the sound quality remains outstanding.�
Janes adds that since moving to Barix, the franchise has since delivered better quality, performance and service to its audience.�The architecture has also made live easier for the caption operator, who previously had to dial into a phone line, and wait for the engineering department to connect the line to the audio so he or she could hear and transcribe the content.
�The Barix IP audio solution is very efficient compared to a telephone circuit�it's easy to configure, more accessible and requires less work and hands-on management for us,� says Janes. �Its reliability is bulletproof. It�s a technology we can just set up and forget about. In the past, every time the phone line was dropped, we'd have to stop what we were doing, or take someone off another project to reconnect the line. Since the transition to Barix, we no longer have to do that, which saves us time, effort and energy.�From a cost and convenience standpoint, the solution that LineQ delivered provides exceptional value.�
Barix: We Move Audio (www.barix.com)
Barix supplies simple and reliable solutions and components to systems integrators and end users worldwide.�We move high-quality audio across IP networks, adding value to customer solutions for more than a decade with hundreds of thousands of devices installed worldwide.�Background music distribution with dynamic advertising insertion for retail shops, bars and hotels; public address solutions for schools and public spaces; and intercom and entry systems for facility surveillance, protection and security are among the many applications of Barix solutions.�Barix also supports OEM projects for a number of Global 500 listed companies serving many industries worldwide.
LineQ is a full-service distributor specializing in complete Audio over IP solutions, with a complete portfolio of premium, networked end point solutions from IP audio specialist Barix, pro AV specialist Ecler and Cornered Audio loudspeakers; and key partnerships with streaming and software companies to ensure rock-solid multipoint content distribution for in-store radio and other IP delivery systems. LineQ�s customized approach ensures tailored systems to meet the needs of systems integrators and end users in the Pro AV, broadcast and security markets.�LineQ�s experience in retail, corporate, transit and education verticals further differentiates its position as an expert solutions provider for an array of businesses and organizations.�Additionally, the company�s unique Digital Product Manager software simplifies ordering, systems design, installation and maintenance in the field through an intuitive, easy-to-use mobile app.�Visit www.lineq.com for more information.
ABOUT THE PORTLAND TRAIL BLAZERS
Members of the National Basketball Association (NBA), the Portland Trail Blazers were founded in 1970 and purchased by Paul G. Allen in 1988. The team's rich heritage includes 30 playoff appearances, three trips to the NBA Finals, an NBA championship in 1977 and a commitment to community service and sustainability. With a corporate mission to make it better in the community, the Trail Blazers strive to help children and their families throughout Oregon and Southwest Washington live, learn and play. The Trail Blazers are the first and only professional sports franchise to receive the prestigious National Points of Light Award for excellence in corporate and community service. The Trail Blazers home arena, the Moda Center, became the first existing professional sports venue in the world to receive LEED Gold Certification. The team is also one of the founding members of the Green Sports Alliance. For more information, visit www.trailblazers.com.