iZotope Sets Future Product Focus

Dedicated to improving customer experience, company makes strategic moves to support both Music Production and Audio Post Production      Cambridge, MA - iZotope, Inc., a leading audio technology company, today announced its strategic decision to divide the current iZotope product line into two distinct families of products, one focused on Music Production and the other on Audio Post Production. 
Author:
Publish date:

�Since 2001, iZotope has developed products to inspire musicians, producers, and audio engineers of all kinds," explains Mark Ethier, co-founder and CEO,. "In recent years, more and more audio post production professionals have joined our community, with unique needs from the world of TV, film, and other media. To keep inspiring all of our customers, we know we need to address each world individually."

If a company takes a �one size fits all� approach to a product, the result is a tool that doesn�t fit anyone particularly well,� adds Alex Westner, Director of Product Strategy. �Our goal is to unlock creativity by providing the right tools at the right time. We want to make sure everyone�s experience with an iZotope product is fluid and clear, without distractions like extra features or irrelevant settings. By designing our products to better align with the task at hand, we can help keep everyone in their creative zone, whether they�re mastering a record or mixing for a film.�

Image placeholder title

The Product Roadmap: Music and Post Production

Moving forward, the Music Production family is led by one of iZotope�s flagship products, Ozone for mastering, and is complemented by products for mixing, vocals, and creative effects, like Alloy, Nectar, and Trash.

The Audio Post Production family spotlights iZotope�s other flagship product, RX, the Emmy Award-winning audio repair and enhancement suite. Rounding out the family of Post tools are RX Final Mix for balancing mixes and submixes, and RX Loudness Control for ensuring loudness compliance with international loudness standards.

Fueled by customer outreach and a robust feedback loop, iZotope�s product roadmap and engineering teams are rallied around these two disciplines. Major releases are planned for both product lines in the Fall of 2015, with more announcements coming soon.

Image placeholder title

Ongoing Initiatives: Research and Education

Alongside development of studio software, iZotope continues to keep busy in its innovation labs, incubating bleeding edge audio technology for future release. Most recently, iZotope released a new iPhone app, Spire, designed to bring a better mobile recording experience to performing musicians, even those who may not yet be familiar with audio editing software.

iZotope also remains committed to providing world-class audio education. On the heels of a successful Mastering Month in July, which featured a multi-faceted online Mastering Series and an exclusive, onsite Mastering Academy, plans for even more learning materials and experiences are in active development.

For More Information

Learn about iZotope�s Audio Post solutions: www.izotope.com/postproduction

Learn about iZotope�s Music Production solutions: www.izotope.com/musicproduction

Keep in tune with what�s new at iZotope: www.izotope.com/en/community

Media Contact: Music Marcom

Martina McConnon - martina@musicmarcom.com

Related

iZotope Releases Loudness Correction Plug-in for Post Production & Broadcast Professionals

RX Loudness Control delivers transparent, broadcast-compliant audio that automatically meets global loudness standards Cambridge, MA - iZotope, Inc., a leading audio technology company, has just released the award-winning RX Loudness Control. This offline plug-in, part of the RX family of post production products, efficiently analyzes and renders a mix for loudness compliance in faster than real-time, while transparently preserving the dynamics of the mix.

Image placeholder title

iZotope Brings Perpetual Motion to Music Production with Mobius Filter

New effect plug-in delivers energy and impact with infinitely ascending or descending filter sweeps                                                                                                      Cambridge, MA (March 29, 2016) — iZotope, Inc., makers of award-winning tools for audio production, is announcing the release of Mobius Filter, a new effect plug-in that creates the sensation of infinite movement. Based on the auditory illusion of the Shepard Tone, the filters within Mobius Filter appear to defy logic, producing perpetually rising or falling effects that can be easily manipulated with a playful X/Y pad. 

iZotope and Berklee Online Partner to Offer Free Educational Materials

Cambridge, MA (March 24, 2015) - iZotope, Inc., a leading audio technology company, has partnered with Berklee Online, the award-winning online school of Berklee College of Music, to educate audio production students around the world. Touching on topics such as commercial composition and audio repair for post production, Berklee Online and iZotope have worked together to deliver a series of webinars for students preparing for a career in audio production.

Image placeholder title

iZotope Celebrates 15th Birthday with 64-bit Version of Free Vinyl Plug-in

A fan favorite for lo-fi sound is re-released with new Spin Down feature and AAX/VST3 support Cambridge, MA - iZotope, Inc., makers of award-winning tools for audio production, is announcing the re-release of Vinyl, their free vinyl simulation plug-in. By emulating the characteristics of vintage records and record players, Vinyl is the ultimate lo-fi weapon for anyone looking to add the dirty, dusty feel of a different era to their sound.