ENCO and Benztown Tighten Production Workflow for Wyoming Radio Station

KLMI(FM) finds value in the unique radio automation and production library integration offered through the recently announced partnership
Publish date:

Southfield, MI,�December�6,�2016���ENCO�and�Benztown�announce the first deployment of its integrated radio automation and production library solution, with customer KLMI(FM) of Laramie, Wyoming�reporting a simplified workflow that both accelerates and increases�content turnaround to air.

The partnership, announced at the 2016 NAB Show,�automates�the previously all-manual process of ingesting and scheduling production library content�into a radio automation system. The�value�to broadcasters�is further amplified given�Benztown�s�unique ability to update and push content to ENCO�s DAD�radio�automation�system in real-time. DAD is�the first system of its kind to support�this level of integration between automation and production library content.

�Our goal is to automate the entire process so that the DJ or control room operator can quickly procure fresh content associated with a program or theme, and continue to populate playlists with relevant facts, news, liners, music, artist interviews, and other entertainment assets,� said Ken�Frommert, general manager, ENCO. �This content is now immediately available to KLMI without any manual intervention.�

DAD radio automation systems�can house�thousands of�cuts, and customers like KLMI can intelligently and�efficiently�manage the ingestion of�Benztown�content by establishing a numerical range for these files. Upon entering specific�criteria, DAD automatically pulls relevant content from the�Benztown�server as it appears. Customers like KLMI can then utilize ENCO�s Dropbox utility to further manage content�prior to scheduling and playout, including�file�editing�(�Instatrim�), grouping and normalization.

KLMI was an ideal first deployment given its use of and familiarity with ENCO and�Benztown�systems, according to�Shawn Faxon, owner, Wolf Creek Broadcasting, the parent company of�KLMI(FM).

�This seamless integration has truly enhanced both the ENCO and�Benztown�experience,� said�Faxon. �Whereas we would previously manually log into�Benztown�from a web portal, download�and ingest content manually � a process that in itself was user-friendly � the transition to an automated workflow saves us additional time and labor in the very time-sensitive universe of live radio. We no longer have to wait for a producer to receive and deliver content; it�s all there at our fingertips, making life far easier for our on-air�talent.�

Benztown�stands apart from competitive production library suppliers by offering a subscription model that aligns content with a station�s format. With 21 branded libraries serving 13 formats, customers have access to promos, sweepers, song intros, listener�drops,�musicbeds, artist IDs and imaging�workparts�alongside other high-quality audio elements. This�model offers a more defined approach than competitive services that favor customization of library content, which can escalate production times and slow turnaround to air.

�KLMI�s morning show offers one clear example of this benefit,� said Dave �Chachi� Denes, president,�Benztown. �Most typical four-hour morning shows plan the next day�s program well in advance, with the understanding that things can, do and will change on the fly. By ensuring that producers and talent have the most relevant and up-to-date content that aligns with that morning�s program, we�re removing the headaches and stress of bringing important and timely news and entertainment to listeners. Our integration with DAD ensures that�operators�can quickly audition and take that content to air.�

About ENCO

Founded in 1983, ENCO Systems is a world leader in playout and automation system solutions for demanding radio and television organizations. ENCO is headquartered in Southfield, Michigan USA and retains a worldwide distribution network. For more information, please visit:�www.enco.com.


Benztown�is a leading international radio imaging, production library, programming, jingles and voiceover services�company with over 2,200 affiliations on six different continents. In 2016,�Benztown�was�named to the prestigious Inc. 5000 by Inc. magazine for the fourth consecutive year as one of America�s Fastest Growing�Privately Held Companies. With studios in�Los Angeles, New York, and Stuttgart,�Benztown�offers the highest quality audio imaging�workparts�for 20�libraries across 13 music and spoken word formats including AC, Hot AC, CHR, Country, Urban, Rhythmic, Classic Hits,�Rock, News/Talk, Sports, JACK, and Alien Imaging's AI-FX1 and AI-FX2 sound effects libraries.�Benztown�s�proprietary web-based imaging solution,�Benztown�Branding, is used daily by nearly 1,200 broadcast radio�stations and digital services worldwide.�Benztown�provides custom VO and imaging across all formats, including commercial VO and copywriting.�Benztown�Radio Networks produces, markets and distributes high quality programming and services to radio stations around the world, including: The Todd �N� Tyler Radio Empire, Hot Mix, Sunday Night Slow Jams�with R�Dub!,�Remote News Service,�Vipology, Mr. Master, Explicitly Old School With�Sir Mix-A-Lot, Nessa On Air, Dawson McAllister Live and�Flashback. For more information,�visit�www.benztown.com.