Digital Alert Systems and Triveni Digital Offer ATSC 3.0 Advanced Emergency Alerting Starter Kit for Easy Migration Path to Next-Gen TV Standard

Starter Kit Gives TV Broadcasters Comprehensive ATSC 3.0 Urgent Messaging Solutions, Including Geotargeted Multimedia EAS and Custom Messaging
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LYNDONVILLE, N.Y. and PRINCETON, N.J. -- April 18, 2016 --�Digital Alert Systems (DAS) and Triveni Digital announced today that they have partnered to provide television broadcasters with an ATSC 3.0 Advanced Emergency Alerting (AEA) "starter kit," intended as an introduction to the powerful new emergency communications capabilities of the next-generation digital television standard. The starter kit will help TV stations vastly improve how they communicate urgent information to their target audiences.

The starter kit combines the DASDEC(TM) emergency messaging platform and AEA Content Management from Digital Alert Systems with Triveni Digital's GuideBuilder(R) XM signaling and announcement generator, ROUTE/MMTP encoder, and a live source simulator. Offering support for EAS/CAP requirements, station multimedia, and first-responder communications, the starter kit enables broadcasters to deliver advanced emergency alerts and auxiliary public safety information in both existing and future ATSC 3.0 environments.�

Initially the starter kit will enable delivery of CAP- and EAS-Net(TM)-formatted alerts to ATSC 3.0 receivers. Stations that already have a DASDEC unit will only need to update their software to use the initial functionality. Digital Alert Systems will provide additional software updates during the year to add support for the ATSC 3.0 AEA format, thereby enabling receivers to perform a wide range of advanced emergency communications functions.�

Digital Alert Systems' parent company, Monroe Electronics, played a key role in promoting the AEA feature in ATSC 3.0. The finalized ATSC 3.0 AEA messaging specification, proposed by Monroe Electronics as part of the ATSC A/331 next-generation digital television standard, will be incorporated in future DASDEC updates. The AEA messaging capability, powered by the DASDEC, will provide both the broadcaster and the consumer with truly forward-looking capabilities.

For stations interested in implementing advanced emergency communications capabilities or exploring the features of AEA, the starter kit provides the core technologies and platforms in an affordable bundle. The kit will make it possible for stations to leverage their existing infrastructure, including their industry-leading DASDEC emergency communications platform, as much as possible. The DASDEC AEA functionality combines enhanced EAS with general and custom messaging, content management of graphics and multimedia, geotargeted messaging, multilingual support (including device-based translation of basic alert messages), and more.�

WRAL-TV, Capitol Broadcasting's NBC affiliate in Raleigh, North Carolina, was the first to adopt the DAS/Triveni AEA starter kit when the station launched its new ATSC 3.0 operation with the nation's first live simulcast from a commercially licensed television station.�

"We'll be using this kit to perform test measurements throughout Raleigh and Durham, and to work with our local public safety authorities to bring them in the loop on the advanced alerting capabilities that we will be bringing them," said Peter Sockett, director of engineering and operations, Capitol Broadcasting. "This starter kit will also provide the foundation for the ongoing operation of ATSC 3.0 AEA at WRAL."

"We've partnered with Digital Alert Systems to provide broadcasters with a streamlined package for ATSC 3.0 advanced emergency communications capabilities," said Ralph Bachofen, vice president of sales and marketing at Triveni Digital. "As broadcasters become comfortable with ATSC 3.0 emergency communications transmission, we'll introduce other value-added features."

"This starter kit is the first solution for ATSC 3.0 AEA, enabling broadcasters to begin evaluating how best to implement next-generation AEA features to benefit their local audiences, with an eye towards reaching both stationary TVs and mobile receivers," said Ed Czarnecki, senior director, strategic and government affairs at Digital Alert Systems. "By collaborating with technology leaders like Triveni Digital, we can offer broadcasters a complete ATSC 3.0 solution for AEA for a smoother transition to the new digital television standard."

"The integrated AEA starter kit shows stations how ATSC 3.0 can significantly improve the kind of urgent information their audiences can receive," said Jim Heminway, chief operating officer for Monroe Electronics, Digital Alert Systems' parent company. "Using this starter kit will shorten the learning curve for broadcasters when transitioning to ATSC 3.0, and it gives them the means to show local officials and partners the advanced emergency messaging capabilities they can provide the public and first responders."

Digital Alert Systems and Triveni Digital will demonstrate the starter kit at the 2017 NAB Show booth numbers N5009 and N2031, respectively. To schedule a demonstration, interested parties should contact one of the companies' representatives.

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About Triveni Digital

Triveni Digital develops systems that enable television service providers and broadcasters to deploy enhanced programs and services to their viewers. Triveni Digital's products for program guide and metadata management, data broadcasting, and video quality assurance are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at�

About Monroe Electronics and Digital Alert Systems

Monroe Electronics began operations in 1954 designing and manufacturing specialized electrostatic discharge (ESD) instrumentation that continues today. From its headquarters in Lyndonville, New York, the company provides R&D, manufacturing, sales, and customer service for all Monroe Electronics, One-Net(TM), and Digital Alert Systems brands. Monroe Electronics' Emergency Alert Systems (EAS) are the widely accepted standard for CATV with a hard-earned reputation for quality, reliability, and service to valued customers around the world. In October 2009, Digital Alert Systems, the leading innovator of next-generation Common Alerting Protocol (CAP) and EAS merged with Monroe Electronics to further extend its product offerings to radio and television broadcasters and better serve their collective customers into the future.

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All trademarks appearing herein are the property of their respective owners.

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Photo Caption:�DASDEC(TM)-II Emergency Messaging Platform

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