ENCO Instant Playout Solutions Take the Stage at IBC2017

ClipFire and HotShot3 cover the gamut for quick and reliable video and audio clip delivery in live production
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Southfield, MI,�August�17,�2017���ENCO�s format-flexible, cost-effective and intuitive approach to instant media playout will be front and center at the company�s IBC2017 stand in Amsterdam this year, with complete demonstrations of its ClipFire video and HotShot3�audio systems.

Introduced in late 2016,�ClipFire�is an all-in-one appliance that brings true affordability to professional instant video playout. Ideal for use in TV studios, mobile production trucks/OB vans and venue control rooms, ClipFire brings�exciting�visual�enhancements to news and action-driven programming without the complication of traditional server-based architectures. Instead, ClipFire�s fully graphical interface is optimized for high-speed, touch-screen operation without an external keyboard or mouse. Support for SD, HD and UHD resolutions with built-in up/down/cross conversion and native codec support ensures users can work across multiple formats and without complicated transcoding needs to support file playback.

HotShot3�leverages a similar design to ClipFire for the purpose of live, instant audio playout. Like ClipFire, HotShot3�provides instant access to local and�network�audio assets, with an intuitive interface ideal for control rooms, audio suites and mobile�production�trucks. HotShot provides playback options on a pre-labeled 80-button keypad or touchscreen operation � as well as remote operation using an iPad���with support for both stereo and surround sound to support all broadcast and production applications.

Both systems adopt ENCO�s on-screen �button box� layout to accelerate learning curves and allow users to navigate up to hundreds of active icons with ease, each displaying a visual thunmbnail with clip information. Users can fire instant playback of video, audio or graphics with a single tap, with customizable options for different productions without limiting the number of available clips.

�ClipFire and HotShot3�bring affordable instant playout options to the industry without any need for advance, intense training sessions to learn the operation,� said Ken Frommert, President of ENCO. �It�s a simpler user experience without any sacrifice to quality, reliability or feature sets, ensuring that professional-quality media playout is now accessible to virtually any broadcaster, content producer or media organization.�

ENCO will show both systems at 8.D74 during IBC2017, which takes place September 15-19 at the RAI Amsterdam.

About ENCO

Founded in 1983,�ENCO pioneered the use of computer-based,�digital�audio and program�automation�for radio station�and�TV�studios.�The company has since evolved its product line�to cross all aspects of today�s automated broadcast and production workflows, including closed-captioning, visual radio, audio compliance, instant media playout, remote contribution, and cloud-based web streaming. Its two flagship systems, DAD and MOM, bring the industry�s best reliability, cost-efficiency and intuitive operation to automated radio and TV operations worldwide.�ENCO is headquartered in Southfield, Michigan USA and retains a�global�distribution network, plus a growing network of partnerships with complementary industry vendors. For more information, please visit:�www.enco.com.�

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