ST. PAUL,�MINNESOTA,�January�31, 2018���ZEPLAY has long been associated with reliability, stability and ease of use in instant replay for sports and live events�in the broadcast and commercial AV markets. This is why longtime ZEPLAY�instant replay server�customers have been responding with excitement about the news that the two former Tightrope Media Systems executives responsible for�much of�the product�s success have taken ownership�of ZEPLAY�� and have big plans for its future.
Andrew Starks and Brandon MacKenzie, Tightrope�s former CEO and VP of Engineering, respectively,�have formed a new company, ZEPLAY�LLC, with a sharp focus on continued innovation for the�well-established�brand. This will include�evolving ZEPLAY�s hardware and software�with new features and capabilities,�to�be unveiled at the 2018 NAB Show (April 9-12, Las Vegas Convention Center)�with specific details to be announced closer to the event. ZEPLAY LLC will exhibit in the�StartUp Loft in North Hall at Booth�N2632SUL-B.
Andrew and Brandon�s history with ZEPLAY date more than a decade. As inventor of ZEPLAY, Brandon�s passion for live sports production�initially planted the seeds for the product. His goal of bringing an intuitive and affordable solution to market that didn�t require extensive training or specialized operators was quickly realized, as ZEPLAY became the go-to solution for�production trucks, TV stations and venues seeking to�balance�professional production requirements with modest budgets.�
Meanwhile, as Tightrope�s�co-founder and long-time CEO, Andrew was responsible for the strategic business initiatives behind ZEPLAY that�established its reputation as the instant replay solution with the best price, reliability, speed and feature set for broadcast and production professionals.
��ZEPLAY is a product�that�we love to make. It seems like�we make a sale with each demonstration, and�we are motivated to build on�that�success,� said Starks. �We are investing heavily in its future with the goal of building on ZEPLAY�s core strength � simplicity � by evolving it for the changing needs of dynamic, live productions. This is especially important�in a broadcast�market�that has rapidly embraced software-oriented solutions, and software has always been the real driving force behind ZEPLAY�s operation.�
The initial roadmap for the company�will focus�on enhancing the ZEPLAY�hardware, which offers�its�still-unusual 4x4 replay capability. This allows ZEPLAY operators�focus on the�live action,�while delivering replays and packages with breathtaking speed.�ZEPLAY�s built-in multiviewer, dedicated controller, native multi-format clip�import/export capabilities,�real-time�sequence editing tools,�and proven live production track record�remain competitive differentiators from a complete price-to-performance perspective.�
These trademark operational benefits provide Brandon, who will again focus on�product design and engineering, with a strong foundation to innovate for the future of ZEPLAY.
�When I set out to make ZEPLAY, I started with what I wanted to see in a replay�system,� said MacKenzie. �We�have�heard it repeated by every customer we�have�spoken with: they love ZEPLAY.�They�love the uncomplicated way�it works,�its speed,�and how much they can do with it. They trust it because it makes them look good. That�s what drives me to push this�system�even further. We share our customers�excitement and we�are confident that our business strategy and development efforts�will�bring more stations, trucks and stadiums on board.�
Based in St. Paul, Minnesota, ZEPLAY LLC is the company behind ZEPLAY, offering the broadcast and professional AV industry�s best price-to-performance ratio of any instant replay solution on the market. Fast and reliable with a quick learning curve, ZEPLAY empowers broadcasters, sports and live event venues, production trucks, and other end users and facilities with�and a robust feature set�to generate excitement for dynamic live productions.�Learn more at http://www.zeplay.tv.