Digital Radio Continues To Grow in Australia - Radio Magazine

Digital Radio Continues To Grow in Australia

Reports showed 2.47 million Australian listeners tuned into digital broadcasts of their favorite AM and FM stations each week
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SYDNEY, Australia�In Australia, the number of new cars on the road equipped with DAB+ radios has tripled in the past year, helping to lift digital radio uptake to 25.3% of the population in the metropolitan capital cities of Sydney, Melbourne, Adelaide, Perth and Brisbane, according to new data released today by Commercial Radio Australia. (GfK Digital Radio Report 1, 2016; total cumulative audience Monday to Sunday, midnight to midnight, people 10+, listening via DAB+).

Reports showed 2.47 million listeners tuned into digital broadcasts of their favorite AM and FM stations each week, and 1.40 million listened to new digital-only radio stations.

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More than 307,500 new cars were sold with DAB+ digital radio installed in 2015, up from 98,400 a year earlier, as more vehicle manufacturers upgraded the in-car entertainment systems offered in their new models.

Twenty-seven percent of new vehicles sold last year came equipped with digital radio, according todigitalradioplus.com/au.� More manufacturers have announced that the technology will be standard in many of their new range models, including the Porsche Cayenne, Toyota Prius i-Tech and Mitsubishi Pajero.

Joan Warner, CEO of Commercial Radio Australia, said digital broadcast radio was now standard in 80% of new carsin the UKandthe radio industry was reaching out to brands including Mazda and Hyundai to encourage them to start offering DAB+ in Australia. Warner said having DAB+ digital radio in cars, homes and mobile phones would ensure radio remains the most ubiquitous medium.� ��

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More Australian Radio Listeners Choose DAB+

Digital radio listening has increased in Australia during the first survey for 2015, with 3.2 million people (24.2% of listeners)now listening each week using a DAB+ digital radio in the five metropolitan capitals of Sydney, Melbourne, Adelaide, Brisbane and Canberra