Digital Radio to Have Strong Presence at 2015 International Geneva Motor Show

At the Geneva Motor Show 2015, the automobile industry will be able to tune in to a variety of DAB+ services from the public broadcast SRG-SSR and from the commercial broadcasters, reports WorldDMB news
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LONDON�At the Geneva Motor Show 2015, the automobile industry will be able to tune in to a variety of DAB+ services from the public broadcast SRG-SSR and from the commercial broadcasters, reportsWorldDMB news.�

Switzerland presents an excellent case for digital radio in car with 100% coverage of autobahns (1764km) and a clear plan for coverage of tunnels (which make up a proportion of the roads in Switzerland). There are 70,000km of roads in Switzerland which have 98% coverage of a digital radio signal. �In a press release today from MCDT, the digital radio marketing body for Switzerland, it was reported that "Some 382,000 DAB+ radios were sold in Switzerland last year.� As of the end of the year 2014, there were 1.9 million digital radios in use in Swiss households and vehicles. DAB+ digital radio is set to pass the two-million mark very soon.�

Switzerland is committed to digital radio and is one of the countries currently discussing switching off FM, following the announcement of the first FM switch off which will take place in Norway in 2017 (or latest 2019).

Countries around Europe are now considering the future of radio and ensuring radio is part of today�s digital world. �The impact of this on the automotive sector is that all of the major automotive brands (selling in Switzerland) now offer digital radio solutions, and many are moving towards digital radio as standard in the mature digital radio markets (UK, Switzerland, Norway).�

The Geneva Motor Show, from March 5-15, 2015, offers consumers the opportunity to see and hear in-vehicle the DAB+ digital radio stations on air�

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