Edison Research: Streaming Tops Terrestrial Radio in 18-24 Age Range

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SOMMERVILLE, N.J.�Larry Rosin of Edison Research, in his blog called �The Infinite Dial� has published findings that don�t bode well for the future of terrestrial radio, I have to say.� �The combination of sample size and tracking in our �Share of Ear� surveys allows us to see the changes in audio consumption as they happen,� writes Larry.

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�In our most recent release of data, we found that for the first time, among 18-24 year olds streaming audio�that is, audio from Internet pureplays from Pandora, Spotify, and their ilk�has surpassed broadcast radio. �As the nearby graph shows, streaming has now inched ahead, 29 percent to 28 percent among this young age group.

�This advantage comes despite the fact that for audio consumption in the car, streaming is as yet quite small. �Despite this disadvantage, streaming wins at-home and at-work in sufficient amounts to surpass radio overall.

�We will of course keep tracking this age group and all others as well as the dynamic audio landscape evolves.�

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