SAN JOSE, Calif. — Now that we’ve made it almost two months into 2018, we have data to share about HD Radio sales across the US for 2017.
A couple of salient facts for you to consider:
- All 40 major automobile brands offer HD radio in at least one model
- Nearly 250 different car models come with HD radio
- More than 50% of those car models sell for under $35K, and 75% cost less than $50K
While the growth in HD radio penetration seemed to level off a bit in 2014 and 2015, it has grown as of late, now reaching an impressive 48.9%.
Lest you think your market “doesn’t care” about HD, let’s take a look at the highest levels of HD radio in-car penetration: