iHeartRadio partners with AdsWizz
Jul 22, 2014 11:47 PM
New York -- AdsWizz, an advertising technology provider for the digital radio and audio industries, and iHeartRadio, Clear Channel Media and Entertainment''s digital music and live radio streaming service, today announced a partnership to develop a new delivery- insertion method for targeted ads in live broadcast radio streams.
Clear Channel will build integrated digital advertising capabilities by using AdsWizz'' audio ad- insertion and ad-serving suite of solutions. AdsWizz ad-serving technology will enable Clear Channel to deliver a �tailored'' advertising experience based on iHeartRadio''s individual listeners'' specific characteristics such as profiles, preferences, location and devices. The new product offering will be developed with HTTP Live Streaming.
In addition, by working with Clear Channel, AdsWizz will now be able to utilize the audience reach, segments and in-depth insights of Clear Channel''s 245 million monthly listeners to more accurately serve up ads to target consumers based on their demographics, psychographics, geo-location and custom, data-defined segments.