LONDON — In the United Kingdom, the use of digital sources for radio has reached 50.9%, up from 47.2% a year ago, accounting for the majority of all listening for the first time, according to RAJAR Q1 2018 data.
“With the 50% digital listening threshold now met, it is anticipated that the UK government will undertake a review to assess digital radio progress and determine next steps in due course,” according to a Digital Radio UK press release.
Digital listening share is comprised of listening across all digital platforms: DAB in homes and in cars, apps and online (which includes the growing number of smart and voice-controlled speakers) and DTV — and this is the first time that listening to digital has been greater than analog platforms — FM and AM.
Other measurement data provided by RAJAR show the following:
- Overall, in the UK digital listening hours grew by 7.8% compared to Q1 2017
- The greatest amount of digital listening takes place on over-the-air DAB radio which now accounts for 36.8% of all listening and 72.2% of digital listening, with hourly growth of 8.9% year over year
- Online and Apps now accounts for 9.3% of all listening and 18.3% of digital listening, with the greatest percentage hourly growth of 17%
- Listening via digital TV meanwhile accounts 4.8% of all listening and 9.4% of digital listening
- 63.7% of adults now have access to DAB digital radio at home, and more are listening via the expanding range of smart and voice-controlled speakers
- Digital radio is in over 11 million cars on the road, equating to 33% of all cars in the UK, and 90% of all new cars registered have digital radio fitted as standard equipment [Source: CAP/SMMT Q1 2018]
“Across the UK the success of digital radio has been driven by industry investment in DAB coverage; the availability of DAB in cars; the development of mobile and online apps along with the proliferation of smart and voice-controlled speakers with IP radio capability; combined with a huge expansion in the number of digital stations available,” according to DRUK. “This growth in availability has been matched by an expansion of national and local DAB coverage which is now available in over 90% of the UK due to the launch of an additional 435 digital transmitters, as part of a program of work supported by government and broadcasters.”
The UK’s three leading radio broadcasters — the BBC, Global and Bauer, which collectively account for over 90% of UK radio listening — are “fully committed to delivering a digital future for radio and look forward to working with government and the supply chain to continue the transition to digital radio.”