New Beats Promo Features Pharrell, Nicki Minaj & Steve Buscemi - Radio Magazine

New Beats Promo Features Pharrell, Nicki Minaj & Steve Buscemi

Who needs a headphone jack anyway?
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Beats by Dr. Dre�has released a star-studded video promo touting the benefits of wireless audio, titled �Got No Strings.�

Set to �I�ve Got No Strings� from �Pinocchio,� the video shows a host of stars dancing, twirling and exercising � all while unencumbered by their headphone cables. It also serves to highlight its newest headphones, the Beats X, Powerbeats 3 Wireless and Solo3 Wireless.

The video comes as Beats� parent company Apple nudges consumers away from wired audio with its new�3.5mm-less iPhone 7.

Celebrities shown include Pharrell Williams, Michael Phelps, DJ Khaled, Rebel Wilson, Steve Buscemi and Nicki Minaj, among many others.�

According to The NPD Group, sales of Bluetooth headphones surpassed wired for the first time�earlier this year.� Beats was the No. 1 selling Bluetooth brand in the first half of this year, NPD said, noting that it, along with No. 2 seller LG, captured 65 percent of dollar sales.

A version of this article originally appeared on the website of TWICE, sister publication of Radio magazine.�

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