NextRadio Listening Quadrupled During 2015 - Radio Magazine

NextRadio Listening Quadrupled During 2015

Listeners also viewed NextRadio more frequently in 2015 versus 2014
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INDIANAPOLIS�2015 NextRadio numbers reveal substantial growth in downloads, listening, viewing and interactions for the NextRadio app.

Key findings show that listeners looked at NextRadio more frequently in 2015 versus 2014 � a sign that �behavior is changing and FM is moving from audio only to an audio + visual experience for the listener,� according to thisNextRadio press release.� �Between the growing usage among those capable of experiencing NextRadio and the increasing demand from those who wish they could experience NextRadio, it is abundantly clear that consumers want, use and enjoy free FM radio on their smartphones.�

About 70 million capable devices are projected to join the market this year, so NextRadio is poised for even more growth in 2016.

Here�s a look at some of NextRadio�s usage and behavior statistics in 2015 vs. 2014.��

  • OVERALL LISTENING more than quadrupled, increasing by 334%
  • AVERAGE SESSION LENGTH in app increased by 25%
  • The average app session length is now 57 minutes ��Compared to the average entertainment app session of 13 minutes 20 seconds* The NextRadio Average time spent listening went from 21 minutes to 26 minutes ��Compared to 13 minutes ATSL in traditional radio*
  • VIEWS of the Now Playing screen increased by 1153%
  • Screen visuals align with the live radio program at an individual radio station and show song playing on-air, DJ/program information, upcoming album releases, upcoming concerts with the ability to purchase event tickets and more
  • INTERACTIONS with station content increased by 1161%
  • The views and interactions data are clear indicators that behavior is changing and consumers are experiencing FM radio in a whole new way.

* Source: Nielsen.��

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