Norwegians Aware of, Listening to More New Digital Radio Content

But overall listenership is down
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OSLO � As of September, 1.4 million Norwegian radio listeners are now aware of new radio offerings which were not available without DAB+. These new stations now account for nearly a third of total radio listening, according to figures from Kantar Media, as reported by radio.no.

Smaller stations are growing at the expense of the larger ones � but Digital Radio Norway�Managing Director Ole J�rgen Torvmark says NRK, P4 and Radio Norway want it that way. �It is good for both listeners and Norwegian radio companies that more people find new favorite channels,� Torvmark was quoted in the radio.no article.

Unfortunately, year over year, radio usage has slipped in Norway by about 10%, according to radionytt.no, even with Radio Norway and P4 still broadcasting via FM in central/eastern Norway. Both will cease FM transmission there next month. NRK has lost 20% of its listeners with respect to the same week last year, according to measurements by Kantar.

Local radio is not measured in these numbers, but according to �other official numbers� many local radio stations are experiencing a �formidable increase in their listening numbers,��according to radionytt.no.�

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