RIO DE JANEIRO, Brazil�One of Australia�s major commercial broadcasters,Southern Cross Austereo,has been named as official FM broadcaster of the 2016 Olympic summer games in Rio.�
SCA's Triple M Network will broadcast selected events from Seven network�s multiple broadcast and streaming channel coverage during the games.� (Seven has a long-term partnership with the International Olympic Committee which includes all broadcast, radio, online and digital rights for the Olympic Games, which runs from Aug. 6-22.) SCA will also create a �pop-up� DAB+ radio station called 7 Rio Live to run a live audio simulcast from Seven from 5:30 a.m. to 1 p.m. daily.
SCA CEO Grant Blackley says: �With the largest radio reach in Australia and a bespoke digital radio channel called 7 Rio Live, all Australians regardless of where they are, will be able to get the best audio coverage of all the action in Rio,� reportsadnews.com.au.�