Sonos Cuts Some Staff - Radio Magazine

Sonos Cuts Some Staff

Sonos laid off an unspecified number of number of employees and is redirecting resources to bring voice control and enhanced streaming capabilities to its wireless multi-room-audio products, CEO John MacFarlane announced in a blog post.
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SAN FRANCISCO�Sonos laid off an unspecified number of number of employees and is redirecting resources to bring voice control and enhanced streaming capabilities to its wireless multi-room-audio products, CEO John MacFarlane announced in a blog post.

As reported by our sister publication Twice, MacFarlane cited the success of Amazon�s Echo tabletop speaker, which is equipped with voice control, and the music industry�s accelerated shift to paid streaming over downloads.

�We�re not chasing short-term gains or answering to impatient investors,� he was quoted. �Rather, we�re making a decision to substantially and confidently increase our investment in the future of music.� He added, �The short term � and very difficult � consequence of this decision is we�ve had to make some changes to our team.� The company is �in the process of letting go of some Sonos employees who have played important roles [in the company].

Twice wrote that these changes come at a time when analysts see growth slowing in the wireless-speaker market as more companies enter the market. Two key areas that Sonos is �leaning into� are paid streaming services and voice control, MacFarlane said.

A spokesperson said Sonos has no plans to create its own music service, Twice reported.

Read the Twice account.

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