Triton Digital December 2015 Results Show Continued Growth in Mobile, Streaming

Overall streaming reached an all-time high in 2015
Author:
Publish date:

LOS ANGELES�Triton Digital Mediahas published its December 2015 Top 20 Ranker and there are some very interesting points worthy of your attention.� (You can read the entire Rankerhere.)

Most important is this: �Overall streaming reached an all-time high in 2015. Over the course of the year, Average Active Sessions (AAS) increased by 13.3 percent for the Domestic Monday-Friday 6:00AM-8:00PM daypart and by 13.6 percent for the Domestic Monday-Sunday 6:00AM-Midnight daypart.

Image placeholder title

Let�s also consider this: �In breaking out mobile and desktop listening, we again saw impressive year-over-year growth in mobile listening. AAS on mobile increased by 22.2 percent (M-F 6A-8P), while desktop increased by 5.2 percent.� Is it then safe to assume then that less people are using their office computers for streaming during the day? It would seem so. So just what are they using, then?

�39 percent of listening took place on an iOS device, followed by Android at 30 percent, Google Chrome at 9 percent and Flash Player at 8 percent.� �

Image placeholder title

We all want to know who is number 1, right?� So here are the rankings (top 10 only, though):�

Image placeholder title

Related