Triton Digital’s February 2017 Ranker Shows Year-Over-Year Decrease for Broadcasters

Webcast Metrics is used to track audience data and to convert it to audience metrics that can be understood by stations, publishers and advertisers
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KENNESAW, Ga. ��Triton Digital recently released its monthly digital audio Top 20 Ranker for February of 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform. Triton�s Webcast Metrics is a proprietary platform used to track audience data and to convert it to audience metrics that can be understood by stations, publishers and advertisers.

�Audience rankings are based on �Average Active Sessions,� with "Session Starts" and �Average Time Spent Listening� also displayed. Average Active Sessions (AAS) is defined as �Total Listening Hours (TLH) divided by hours in the reported time period.� TLH is defined as the total number of hours that the station/publisher has streamed during sessions with duration of at least one minute in total within the reported time period. Session Starts (SS) is defined as �the number of different requests for streams (i.e., stream requests) with a duration of at least one minute in total within the reported time period.� Average Time Spent Listening (ATSL) is defined as �the average number of hours for each session with a duration of at least one minute in total within the reported time period. Calculated as total time spent listening divided by active sessions,� according to the Triton blog entry. �

The �domestic� ranker quantifies listening done inside the U.S. based on log-based information provided by the station and is not MRC accredited. Ranker data only includes Triton clients that participate for the full month for which the ranker is being released.

Aside from the ranker, some other interesting results are:

  • Total weekday listening remains steady at 5.26 million in the U.S.
  • Weekday listening shows highest peak at 2:00 pm.
  • Top 40 (CHR) format shows largest gain at 4.8% increase.
  • The Washington DC market has Washington D.C. market shows largest gain at 12.2% increase.
  • Year-over-year listening shows consistent growth when consideringall publishers
  • Pureplays saw a gain year-over-year of about 14%
  • Broadcasters saw year-over-year decreases:�-.57% Monday�Friday, 6 a.m.�8 p.m.; -2.43% Monday�Sunday 6 a.m.�midnight

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