Triton Introduces TAP Podcast - Radio Magazine

Triton Introduces TAP Podcast

Company released a customized version of the Triton Advertising Platform built specifically for podcast publishers
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LOS ANGELES �Triton Digital has released Tap Podcast, a customized version of theTriton Advertising Platform�built specifically for podcast publishers. The features within Tap Podcast are designed to provide the flexibility and advanced targeting capabilities necessary to better control the reach and efficacy of inserted ads.

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Fully integrated with Triton�s Content Delivery Network, Tap Podcast enables publishers to traffic and manage campaigns within the podcast stream. Publishers can dynamically stitch pre-roll, mid-roll, and post-roll audio ads directly into podcast episodes or audio files, targeting multiple podcasts at once or multiple campaigns within one podcast. Ads can be targeted based on a number of parameters, including geo-location, aggregator, tags, or specific episodes. The customized platform also provides publishers with analytics and access to Triton�s forecasting engine to start, pause, or end campaigns according to inventory availability and listener patterns.

�As the podcasting format continues to gain traction and attract larger audiences, it is more important than ever to provide a solution that enables publishers to monetize that audience easily and efficiently,� said Richard Hill, SVP & GM of Streaming at Triton Digital.

Triton Advertising Platform is a customizable ad platform designed to help digital audio publishers increase monetization for live and on-demand content. Tap is built specifically for audio, to help broadcasters, podcasters and digital music services to streamline operations and maximize revenue.� Some of its elements are as follows:

Podcasting

Tap Podcast is designed to dynamically stitch pre-roll, mid-roll, and post-roll audio ads directly into podcast episodes or audio files, targeting multiple podcasts at once or multiple campaigns within one podcast.

On-Demand�Streaming

Tap OnDemand is designed to dynamically inject ads within a playlist of on demand songs through a webcasting or pureplay publisher.

Live Broadcasting

Tap Live is designed to dynamically inject ads within a live stream to allow the replacement of ads that run on AM/FM signals.

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