Tuned Global Selects Triton Digital’s a2x Platform - Radio Magazine

Tuned Global Selects Triton Digital’s a2x Platform

Move enables firm to monetize customized mobile music apps for brands and labels through premium targeted audio ads
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LOS ANGELES�Tuned Global, a white-label digital music provider in Australia and South East Asia, announced an audio advertising partnership with�audio industry�technology provider�Triton Digital, allowing the firm to monetize its customized mobile music apps for brands and labels through premium targeted audio ads.

Tuned Global will join a2x, Triton�s programmatic audio exchange, to enable the programmatic purchase of its digital audio inventory across its streaming apps. The platform�s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, according to the company.

The inventory will be packaged with consumer data containing information about online purchase intent, household demographics and behavioral propensities, allowing advertisers to reach targeted audiences in Australia, New Zealand, Southeast Asia and the United States in real-time, while maintaining a great in-app experience for the user thanks to content relevancy.

Tuned Global will also employ Triton�s advertising platform, Tap OnDemand, to insert mobile ads within on-demand playlists or interactive radio stations, enabling Tuned Global�s clients to streamline ad operations and maximize revenue.

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