UK Digital Radio: Home Listening Now Exceeds Analog Radio - Radio Magazine

UK Digital Radio: Home Listening Now Exceeds Analog Radio

There was growth across all digital platforms, with DAB growing its share of listening to 30.9%
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LONDON�According toRajar Q1 2016 datareleased today, digital radio listening in the UK has sustained its long term growth to reach a new high of 44.1%. For the first time, digital listeningin homeincreased to over 50%, with 51.5% of all radio listening done in home (to digital sources) now exceeding that of analog radio (48.5%).

There was growth across all digital platforms, with DAB growing its share of listening to 30.9%, now accounting for over 70% of total digital listening. Ownership of a DAB digital radio increased to 55.7% of the population, with 30 million adults now claiming to own a DAB radio, an increase of 14% year over year.

The Online share of listening grew to 7.8% and accounts for 18% of digital listening, while digital TV share of listening grew to 5.4% to account for 12% of digital listening.

Digital listening in-car grew by 32.5% to 21.2% of all listening (from 16% in Q1 2015), boosted by the growth in new cars the come equipped with digital radio as standard equipment, which, in Q1, was over 80%. [Source: CAP/SMMT]

This quarter saw Rajar apply a new methodology to the data which eliminated any unspecified listening previously termed �analog/digital not stated.�� Only a small proportion of this re-allocation of unspecified listening has been allocated to digital listening; the majority of the increase in digital listening is due to sustained strong underlying growth.�

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